Exhibit J

McDonalds Hacer Print Ad - A Collaboration between Paul Octavious and Ryan Schude. Very nice.

Making impact with billboards

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Word on the Street

… this sparks a project idea. Now in the works :)

Advertising agency Cossette West uses the tag line “Shopping turned on its head” for this campaign. Visitors to the Gap store on Robson Street in Vancouver found everything flipped on its head.

In only one night, almost everything was inverted including the store logo, clothes rack that were fixed to the ceiling and even the cars and hot dog stand at the front of the store were flipped around. 32 mannequins, 4 display tables, 100s of sweaters and t-shirts, 1 hot dog cart, 3 cars and every customer to be exact.

This was to promote awareness of the GAP’s new loyalty program, Sprize.